Joanne McNeish

Associate Professor Ted Rogers School of Management Ted Rogers School of Business Management Toronto, Ontario jmcneish@ryerson.ca Mobile: (647) 822-4540
Office: (416) 979-5000 ext. 2425

Bio/Research

Prior to joining the Ted Rogers School of Management, McNeish held senior research, marketing and advertising positions in public and private sector companies. She was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides recognition to th...

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Bio/Research

Prior to joining the Ted Rogers School of Management, McNeish held senior research, marketing and advertising positions in public and private sector companies. She was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides recognition to those who have made distinguished contribution to marketing research in Canada.

McNeish was one of the youngest candidates and one of only a handful of women to be so honored. She completed her PhD (Management) at the Sprott School of Business in 2010. Her research takes a unique perspective on exploring adoption behaviour. While most researchers focus on consumers’ reaction to adopting new technologies, her research focuses on simultaneous users (those who use both incumbent and new technologies). McNeish believes that understanding the attitudes and behavior of simultaneous users has the potential to lead to more efficient and effective new product development. Shehas a particular interest in paper documents (e.g. bills and statements and textbooks) as powerful examples of resilient technologies. Paper documents are particularly fascinating objects to explore since they are widely available and consumers are very familiar with them. However, until her research, their meaning and function to consumers has been obscured from the researchers’ view due to their ubiquity and familiarity


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Links

Media Relations

Lauren Clegg
Media Relations Officer
lauren.clegg@ryerson.ca
(416) 979-5000 ext. 7161

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Media Relations

Lauren Clegg
Media Relations Officer
lauren.clegg@ryerson.ca
(416) 979-5000 ext. 7161

Zandra Alexander
Media Relations Officer
zandra.alexander@ryerson.ca
(416) 979-5000 ext. 4282

Dasha Pasiy
Media Relations Officer
dasha1.pasiy@ryerson.ca
(416) 979-5000 ext. 2126

Johanna VanderMaas
Manager, Public Affairs
johanna.vandermaas@ryerson.ca
(416) 979-5000 ext. 4630

Ted Rogers School of Management:

Suelan Toye
Media Relations Officer
stoye@ryerson.ca
(416) 979-5000 ext. 3608

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